Building your business through the Holiday Season

How building your business during the Holidays could pay off creating    momentum for your business in 2013.

It is that time of the year, Thanksgiving is around the corner and Christmas soon follows.

People are taking vacation and visiting family. Everyone seems to be getting into the Holiday spirit.

Majority of the people are in a giving spirit during this time of the year.

Even the normally "grumpy" people are generally in a better mood and more likely to hold a conversation.

The holidays seem to do something for and to people. That “something” is what the successful businesses are counting on. This holiday is not just for the retail business. It is for ALL businesses.

Below are some reasons the holiday season is good for all businesses.

• People /Clients & Customers are easier to reach
• People/Clients &Customers are nicer and more willing to listen
• Your competition is on vacation as well.

Momentum is what a business should have going into the New Year and a method to ensure momentum is created is getting to work during the months of  November and December.

 The momentum will carry forward into the next year and that momentum will be needed to get past the January hangover. If the momentum is built correctly,  it can be used to have a business explosion(in a good way).

Most of your competition will be on vacation because everyone they know are on vacation(sort of like lazy business per pressure).

Should you decide to work while your competition is on vacation you will have at least a 3 month head start (or will be able to gain ground on your competition).

One key to building your business during the months of November and December is to schedule a meeting from a meeting. What do I mean by this?

Use the months of November to schedule appointments with potential clients, build relationships and follow up in December then schedule follow up meetings for January. (Of course this depends on your business model). The individuals that you contact who are not interested in your business or the service you provide, may remember your service and call you or refer your business.  

What could be a better way to end your 2012 business year than with 2013 momentum?